The additional media products of the radio trailer and the poster for the documentary were moderately successful in my opinion.
The poster was a little easier to complete than the radio trailer. As previously mentioned, our aim was to create a documentary that would be shown on Channel 4, so to accomplish this a few members of our group went to the Channel 4 website and looked into the styles they used there with other documentaries in terms of promotion and features they included into their posters to make them iconic. In addition to this, I looked at several previously created documentaries that the channel had produced that came with a promotional poster. One of the posters that I found was 'A Very British Storm Junkie' for the series of documentaries Cutting Edge.
Looking at this poster, three things stand out to me that we tried to incorporate into the poster that we created. The first would be Channel 4's very iconic logo placed somewhere within the content of the poster. This would identify immediately with any reader of the poster as to where this product will be showing before they read anything else on the page just be looking at the logo. It is a great piece of advertising by conveying a symbol the general public are familiar with and using minimal amounts of text to convey the message.
The second thing is that it uses an image that invokes questions in the audience's mind when they see it. It must be a simple question, one that makes them curious such as 'What is that man doing?' in the case of 'Storm Junkie' or 'What is that man reacting to' in the case of our own poster.
The third and final observation would be the use of the descriptive font. However on this point, Whilst the group was looking on the style and layouts on the Channel 4 website, we found that the font they used for their advertisements belonged to C4 itself, so using it would be a breach of copyright, as we didn't have the expressed permission of C4 to use the font that they owned. Therefore a member of our group found a similar substitute to give our poster the air of credibility without breaching copyright laws.
The Radio trailer was a little trickier. When doing research into what a radio trailer for a documentary was composed of, we couldn't find any radio trailers for recent Channel 4 documentaries to compare techniques with. However, I instead looked at techniques for how a movie made in the style of a documentary was advertised over the radio instead, and took techniques from that. The docu/film was Michael Moore's 'Capitalism: A Love Story' and the trailer was aired on BBC Radio 1. The trailer incorporated soundbites from the film to make up most of the dialogue in the radio trailer, although it did include a narration between the dialogue to give the audience information about the trailer they were listening to. The most important points included in the trailer was at the end. It told people the title of the product, the time that it would be available for viewing and where it would be available at. We incorporated these factors into our own trailer and overall I believe that it was successful at getting the message across to listeners.
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